Privacy Policy

1. General Information

We comply with the General Data Protection Regulation (GDPR, EU 2016/679) and the Estonian Personal Data Protection Act. We only process personal data that is necessary to provide quality medical and consultation services.

2. Data We Collect

We may collect the following categories of personal data:

  • Full name
  • Phone number
  • Email address
  • Health data you voluntarily provide (e.g. complaints, medical history)
  • Data submitted through the website's contact forms
  • Information about your visit to the website (IP address, cookies, etc.)

3. Purposes of Processing

We process personal data only for the following purposes:

  • Providing orthodontic services
  • Booking appointments and responding to inquiries
  • Managing medical records
  • Informing you about changes to services or promotions (with your consent)
  • Ensuring website security and improving the user experience

4. Legal Basis for Processing

We process personal data on the following legal bases:

  • Performance of a contractual obligation (provision of medical services)
  • Legal obligations (e.g. data retention)
  • Your consent (e.g. marketing communications)
  • Legitimate interest (e.g. fraud prevention, service improvement)

5. Data Retention Period

We retain personal data only for as long as necessary:

  • Medical data — in accordance with Estonian law (typically 5–10 years)
  • Website data — until the purpose is fulfilled or consent is withdrawn

6. Disclosure of Data to Third Parties

Your personal data may be shared with:

  • Authorised medical staff at our clinic
  • IT service providers (to keep the website running)

We do not sell or share your data without a legal basis.

7. Your Rights

You have the right to:

  • Access your data
  • Correct or update inaccurate data
  • Withdraw your consent at any time
  • Request deletion of your data (within the limits of the law)
  • Lodge a complaint with the Estonian Data Protection Inspectorate:
    https://www.aki.ee/en | info@aki.ee

8. Cookies

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